ROE Visual provides LED canvas for ‘iridescent python’ – AV Magazine
Retail and brand development company DSMP is hosting an art installation at its Paris-based location 3537, designed by artists Gerrard and Richie Hawtin, in partnership with ROE Visual.
The digital artwork, infini.1.iridescent.stream by John Gerrard, is accompanied by a bespoke Richie Hawtin aka Plastikman composition.
Internationally acclaimed visual artists John Gerrard and Richie Hawtin come together for the collaboration, creating an immersive art experience that combines advanced digital simulation, original techno composition, and artificial intelligence.
The artwork changes gradually, with a musical accompaniment that also morphs continually. The resulting work becomes a minutely conceived and specified ‘techno room’ where audiences are immersed in a unified musical and visual artwork.
The installation, which comprises a large, high-definition LED screen facing off with a stack of speakers, has a one-month residency. The screen depicts an iridescent python eating its tail and moving slowly in a figure-eight, the shape of infinity. Gerrard programmed a virtual camera to pan over the snake at the sun’s speed, with the light, perspective, and speed changing with the seasons.
Embedded in many of Gerrard’s works are warnings about climate change. His “solar serpent” at 3537, moving under the sun in the shape of an ancient symbol of birth and renewal, suggests that people ignore rhythms of balance at their peril.
Looking for a LED screen that would do right to the minutiae iridescent colour shades and the deep black surrounding the snake, executive producer Martine d’Anglejan-Chatillon and Jim Martin approached ROE Visual. The extraordinary colour gamut of the Ruby RB2.3 LED panel, combined with its wide viewing angle and high contrast, made it perfect for the job.
“Being able to transpose my artwork from a design environment to a live environment without loss of quality or colour spectrum is of enormous importance and meaning for any artist,” commented Gerrard.
“We’re delighted with the final results, the LED wall is perfection, and the python on it looks beautiful,” said d’Anglejan-Chatillon.